Case Study - VII: USSD based Services


Telco customer overview:
One of the leading GSM operators in India with significant presence in Europe, Middle East, Africa, Asia Pacific and the United States through the Company's subsidiary undertakings, joint ventures, associated undertakings and investments. As on 30 September 2009, based on the registered customers of mobile telecommunications ventures in which it had ownership interests at that date, the Group had 323 million customers worldwide. It currently has operations in 31 countries and partner networks in a further 40 countries.

Subscriber Base:
Our USSD platform is live for their 75 million subscriber base as of November 2009.

Our Offering

  • 16 installations, decentralized
  • Entire end to end management of USSD services including
    • Gateway
    • Content Planning
    • Content Sourcing
    • Content Uploading, Testing & Management
    • Services Promotion
    • Content Providers payouts
    • Fulfilling user requirements for local, regional and international content through their mobile phones on the move.
Telco’s Experience
  • Commercially launched in 2005
  • Fastest growing VAS solution
  • Growth rate beats SMS growth
  • Annual Revenue exceeding US$25 million.
USSD Gateway Installations:
Our USSD Gateway is running successfully in below mentioned networks;
  • 4 out of 5 top Telco’s in India have our USSD Gateway
  • LIVE for more than 300 million customers’ worldwide
  • Managing more than 30 million messages on a daily basis

Optional Service Offerings on USSD Gateway:

  • Televoting
  • Campaign management
  • Self care
  • Call back.
  • Collect Call
  • Mobile Banking
  • RBT Provisioning
  • Music content download
  • Enterprise solutions